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Mary Kyriakidi & Graham Staplehurst

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Mary Kyriakidi & Graham Staplehurst
What should the price of my brand be? Three hacks to get it right
11 April 2024 • If your current price structure doesn’t balance winning on demand, revenue and margin, then it’s not your optimal one, write Kantar’s Mary Kyriakidi and Graham Staplehurst.
About Mary Kyriakidi & Graham Staplehurst

Mary Kyriakidi is Global Thought Leader at Kantar. Graham Staplehurst is Thought Leadership Director at BrandZ Kantar.